AI-Powered GTM
Python pipelines, multi-agent automation, prompt engineering. Production AI systems that actually ship pipeline — not slide decks about LLMs.
- ⏵Python data pipelines
- ⏵Claude / OpenAI APIs
- ⏵Multi-agent systems
- ⏵Prompt engineering
Head of Growth | Outbound Systems · Demand Gen · AI Automation
I build outbound and demand generation systems. Then I scale them.
I'm a Bronx-raised, Dominican-American father of two with a decade across B2B SaaS, edtech, and workforce development. I build the systems first — Python pipelines, Make.com automation, cold email infrastructure — then lead the function that runs them. Most recently: 10 enterprise meetings a week from 21,780 contacts at one-tenth the cost of Clay, $15M+ in attributed pipeline. Looking for Head of Growth, Director of Demand Generation, Founding GTM Lead, or GTM Engineering roles at early-stage B2B SaaS and AI companies — remote.
Currently exploring Head of Growth · Director of Demand Gen · Founding GTM · GTM Engineering · remote
Open to remote opportunities
Growth · Demand Gen · AI Systems
$15M+ pipeline
Your next growth hire needs to ship pipeline, not inherit a strategy.
Most marketing leaders show up with a 90-day plan. I show up with the system. Automated prospecting, outbound cadences, CRM logic, attribution — built from scratch and owned end to end. I've done it at three companies. The systems are still running.
Four practice areas.
Growth leadership isn’t a single skill — it’s a portfolio. These are the four practice areas I’ve built and shipped in production.
Growth & Demand Gen
$15M+ in pipeline built from scratch. Cold email infrastructure, multi-persona sender ops, outbound — systems that move revenue, not campaigns that end.
- ⏵Cold email infrastructure
- ⏵Multi-persona sender ops
- ⏵ICP definition + refinement
- ⏵Multi-channel cadence design
Marketing Ops & RevOps
Make.com, n8n, Zapier, HubSpot, Salesforce. CRM architecture, attribution, and pipeline hygiene that turn chaos into compounding advantage.
- ⏵Make.com (advanced)
- ⏵CRM architecture
- ⏵Attribution + reporting
- ⏵Pipeline hygiene at scale
Community & Lifecycle
Partner-adjacent motions, lifecycle nurture, community programs, and retention systems. Because retention is acquisition’s better twin.
- ⏵Lifecycle email
- ⏵Partner marketing
- ⏵Community programs
- ⏵Retention systems
Built for some of the best.
Three systems. Three proofs.
Most GTM people talk about strategy. I prefer receipts. Here are three systems I built end-to-end — the problem, the play, and the result.
01
Jul 2023 – Apr 2025
The $15M Pipeline Machine
$15M+
Pipeline attributed
700+
Qualified founder leads
22 mos
End-to-end ownership
Architected a Zapier/Make.com routing layer for a podcast-to-consultation funnel. 700+ qualified founder leads. $15M+ in attributed pipeline.
A high-value podcast-to-consultation funnel had no systematic outreach layer. Qualified founders were listening but not converting. No segmentation, no multi-touch sequencing, no attribution visibility — and no separate eng team to build it.
- ⏵Built a Zapier/Make.com routing layer across CRM and outbound tooling — auto-resegmenting cadences from reply, show-up, and close-rate signals.
- ⏵Designed segmented messaging frameworks for 7-figure founders, then ran continuous experimentation against funnel-velocity metrics on a weekly cadence.
- ⏵Owned the system end-to-end: ICP definition, list strategy, sequencing, routing, reply handling, and reporting. Made outbound performance legible to leadership.
700+ qualified founder leads. $15M+ in attributed pipeline. A system that ran — not a campaign that ended.
02
May 2022 – Dec 2022
100% More Qualified Pipeline, Zero Extra Headcount
100%
Increase in qualified leads
5+
Enterprise meetings/wk
0
Extra headcount
Built and operated targeted outbound systems for B2B SaaS enterprise. Doubled qualified lead flow. No new hires.
Enterprise outbound was flat. Messaging was generic, cadences inconsistent, and there was no visibility into what was converting at what stage. No reliable signal for AEs to act on.
- ⏵Built and operated targeted outbound systems that generated 5+ enterprise meetings per week with named accounts including TransUnion, Blue Cross, and MGM Resorts.
- ⏵Increased qualified lead flow to AEs by 100% through iterative positioning, copy experimentation, and cadence optimization. Let reply data drive every change.
- ⏵Stood up CRM and pipeline-hygiene workflows that exposed which segments and which messages converted — outbound stopped being noise and started behaving like a controllable input.
100% increase in qualified lead flow. 5+ enterprise meetings/wk into the AE team. The same team, a better system.
03
Aug 2016 – Oct 2019
10,000 Students, 200 Partners, One System
10,000+
Students reached
200+
Partnerships built
40%
Lift in online visibility
Designed multi-channel outreach systems with measurable inputs and outputs. 10,000+ students reached. 200+ active partnerships.
CUNY's Accelerated Studies in Associate Programs needed to grow enrollment and institutional reach without a large marketing budget. Drop-off was high at the inquiry stage; partnership development was ad hoc; nobody could trace which channels produced enrolled students.
- ⏵Designed and ran multi-channel outreach systems that reached 10,000+ students and produced 200+ active partnerships with youth-serving organizations.
- ⏵Operated a $20K quarterly social ad budget across paid channels — exposed 100,000+ prospects and reallocated spend toward what produced qualified inbound.
- ⏵Owned content and alumni communication infrastructure for a 10,000+ network — kept the prospect funnel warm and the alumni base engaged from one rhythm.
- ⏵Stood up tracking for outreach, partnerships, and conversion so program leadership could see which channels and partners actually produced enrolled students.
10,000+ students reached across multi-channel campaigns. 200+ active partnerships. Conversion visibility the program hadn't had before.
The results speak
“700+ qualified founder leads and $15M in pipeline from a podcast funnel with no outbound layer.”
Elite Entrepreneurs · 2023–2024
My clients typically look like this.
Not every company fits — and not every role fits me. The best work happens when these four things line up.
Growth-stage to scale-up
Teams between $5M–$50M ARR that need the next growth system built, not the last one optimized.
Mission meets metrics
Edtech, workforce development, B2B SaaS with a social mission — where both sides of the ledger matter.
Builder hires, not slide decks
You want a leader who builds in Make.com at 10 PM, not one who outsources execution and presents strategy.
One channel to own
Small enough that owning pipeline end-to-end matters. Large enough that RevOps systems compound across it.
About Joel.
I grew up in the Bronx. Dominican American. First in my family to figure it out without a manual.
That shaped how I work. I don't wait for permission to build something. I learn the system, map where it breaks, and build the piece that's missing. I've done that in edtech, workforce development, SaaS, and now in AI — where I'm building a multi-agent operating system that runs my entire job search, content engine, and community programs on top of the Claude Agent SDK.
I'm a father of two. I'm the founder of Men of Excellence, a pre-launch mastermind for ambitious men of color who are building careers and businesses without a blueprint. And I'm actively pursuing my next marketing leadership role — specifically in edtech, AI companies, SaaS, and workforce development, where mission and metrics live in the same building.
Everything I build is designed to outlast the sprint.
- ⏵Claude Certified Architect· In progress · 2026
- ⏵B.S. Public Affairs· CUNY Baruch · 2015
- ⏵Founder · Empowr· AI literacy & workforce dev for youth 15–25
- ⏵Founder · Men of Excellence· Brotherhood mastermind for men of color
- ⏵Builder · Joel AI OS· Multi-agent OS · Claude Agent SDK
Let’s talk.
I'm exploring Head of Growth, Director of Demand Generation, Founding GTM Lead, and GTM Engineering roles at early-stage B2B SaaS and AI companies — remote. If you need the pipeline engine built from scratch, let's talk.
Also open to aligned fractional or contract engagements for teams that want working code, not slide decks.